Pink-Skill 1-Design

Pink describes design as “utility enhanced by significance.” Design has become crucial to modern business according to Pink because it has a way to create new markets. This is one example of our shift into the conceptual age and our need to have some R-directed abilities in the future for jobs. Having talent in design is extremely important in order to keep things interesting and appealing to our society. But Pink is not suggesting that we need only R-directed thinking skills but instead a blend of both R and L-directed. For example, people who work in hospitals need to have L-directed skills in areas such as science but need to have R-directed skills in order to design new ideas and new ways to keep people comfortable, happy, and keep the overall vibe of the hospital as positive as possible. You cannot accomplish things like this if you are only thinking L-directed. Design cannot be replaced by people overseas because it is a unique talent that involves constant changing and innovation.